One of my mentors, Craig Garcia, shared with me his “Top 3″ Rules for List Building. They were so good, I had to share them.
One of the greatest benefits of email is that it offers a medium to help overcome buyer resistance because you can encourage your subscribers to trust you.But first, you have to prove you’re trustworthy!
This is critical! You have to respect your list, and think more of THEIR needs than yours. You have to meet their expectations by delivering what you promise.
For example, if they opt into your list because you’ve offered them a free report full of valuable information, make sure you GIVE them a free report full of valuable information — NOT a sales pitch.
Also, resist the urge to hammer your list with promotional emails every single day. The valuable “free info” emails you send should outnumber the purely promotional messages. Otherwise, your subscribers will opt out in droves.
People want to deal with PEOPLE, not faceless companies so you DON’T want your emails to come off sounding like they’re official, corporate-sounding announcements.In order to connect with your subscribers, your emails should be written in a casual, conversational tone.
Write like you’re talking to a good friend. Let your personality shine through.
If you’re a funny person, use humor in your emails. (Without being offensive, obviously.) If you speak with an accent, let that accent shine through in your writing. Include whatever characteristics make you, YOU.
It will help your subscribers feel like they know you…
… And that will go a long way to encouraging them to buy something from you!
Finally, in order to hammer home the point that your emails are coming from an actual person — as opposed to an organization — make sure the return address on all your emails has your name in it (i.e., yourname@yourbusiness.com).
This is truly one of the cardinal rules of email marketing: In order to “get,” first you have to GIVE.
Never ask your subscribers to make a purchase unless you have offered them something of value beforehand.For example, if you’re gearing up for a major promotion, it’s a good idea to send out a few “no strings attached” emails full of useful information and THEN follow them up with an email that includes a call to action.
The same thing is true of your newsletters. If you want to promote any of your products, make sure you include lots of free valuable information in the newsletter BEFORE you get to the product “plug.”
That way, people won’t mind so much if you ask them to buy something. After all, you’ve just given them a whole lot of useful content for free!
Plus, if your content really is valuable, it’ll convince your readers that your product or service is valuable, too.
I hope these tips help you to monetize your database while humanizing “YOU.”
For my “TOP LIST BUILDING TOOL”
Go Here: ohohdon.prospectBlazer.com
